"I expect the addition of these digital-first media assets will help FMG exceed the demands of the young, cross-cultural influencers we serve," Univision Communications Inc. Gawker assets will be integrated into a Fusion Media Group division at Univision to join The Onion and other offerings aimed at young, diverse audiences it considers to be "the rising American mainstream." Univision confirmed the Gawker deal on Thursday, saying it will take over the six websites, which reach nearly 50 million readers monthly. In a sign that might plan to go down swinging, a post there late Thursday invited people to send tips worth pursuing. The campaign being mounted against its editorial ethos and former writers has made it too risky. "We have not been able to find a single media company or investor willing also to take on. "Sadly, neither I nor, the buccaneering flagship of the group I built with my colleagues, are coming along for this next stage," Denton said in a farewell message to employees posted online. Not included in the Univision deal is 14-year-old or Denton, who had hoped the bankruptcy auction would keep the website alive. Gawker Media websites include Deadspin, Lifehacker, Gizmodo, Kotaku, Jalopnik, and Jezebel, which are devoted to interests ranging from games and cars to sports, technology and women's empowerment.
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